The Grand Hotel is Brighton’s landmark seafront destination. After the hotel was acquired by a private group the branding needed to be completely overhauled at lightening speed. Taking inspiration from the Victorian balcony ironwork a bespoke, elegant logo was designed in the shape of a crown. The identity was rolled out in two stages: logo font first; logo marque second to ensure that all of the previous owners branding was replaced as beautifully and quickly as possible ready for the re-opening.
Produced whilst Head of Design at Mosaic Creates.